happy Pride month!

introducing Founders First

4 people in a meeting room taking calls
man coworking in living room with "apply now" red badge

Founders First is a new initiative that supports small businesses from underrepresented and underfunded communities across London and New York City. Launching just in time for Pride, we’re looking to spotlight entrepreneurs who share our values of community, connection and inclusivity. If that’s you, scroll down to apply!

say hello to our new program
say hello to our new program

what’s it all about

Founders First is aimed at founders or entrepreneurs from underrepresented communities looking to grow and scale their business. Chosen applicants will join our network of like-minded partners, suppliers and collaborators worldwide, and get the opportunity to showcase their product to our incredible audience.

what you’ll get

  • a two-year mycitizenM+ membership for you and your team (up to ten people) with all the perks – including free co-working at all citizenM hotels worldwide

  • opportunity to showcase your product or service at our flagship London and New York hotels

  • £5000 / $6000 to put towards growing your business

  • access to our in-house experts (ex-Nike and ex-Tesla) for consultations, plus tips on successfully pitching to brands

  • visibility across our global channels through campaign content

  • the chance to bring your product to our new member marketplace, launching later this year

the small print
the small print

how to apply

We’re specifically looking for founders based in London and New York City. Share your brand vision in a way that feels right to you – pitch deck, video, billboard-sized moodboard – by email.

US applicants should submit to citizenMUS@wcommunications.global, UK applicants should submit to citizenMUK@wcommunications.co.uk. We can’t wait to see what you’ve got.

The deadline is June 28, 2024.

who we are

At citizenM, we understand the importance of getting your product in front of the right audience – for us, that’s modern travellers like you. People who get that it’s not how much you spend, but what you spend it on. By staying true to our affordable luxury ethos, we have grown from a single hotel to a 36-strong portfolio (and counting!) – and we have the fans to prove it. Citizens worldwide love our super-central locations, signature XL king-size beds, art-packed living rooms and super friendly ambassadors. They call us ‘the hotel that changed hotels’. Who are we to disagree?

the membership that gives you more

say hello to mycitizenM+

mycitizenM+ is more than a hotel membership – it's a global community of founders, creators and entrepreneurs. For a low monthly cost, members get perks like 15% off hotels, free co-working globally and discounted meeting rooms, plus access to exclusive member-only events and networking opportunities – perfect for meeting fellow business travellers.

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