A man sitting, with a laptop on his lap, in a colourful and stylish citizenM living room.
introducing the best in business

meet our Founders First winners!

Last year, we launched Founders First, an initiative supporting small businesses from underrepresented communities in London and New York City. Today, we have our winners! These two businesses share our values of community, connection and inclusivity. Scroll down to meet the brains behind the ideas.

Two smiling women, sitting on an orange Vitra seat at a citizenM hotel living room space.
our UK entrepreneurs

Solo Trvlr

Need trusted travel advice? Speak to Kim Callender and Arabella Bowen! They created the SoloTrvlr platform to empower independent female-identifying travellers to discover the world on their own terms. How? Through personalised trip-planning support from a global network of women advisors. Here’s to more enriching travel experiences and deeper local connections!

Two smiling and chatting guys, sitting in front of a breathtaking view at a citizenM hotel.
our US entrepreneurs

Hunch studios

Hunch Studios is in the business of fun and games. Literally. Founded by long-time friends Javier Quinonez and Peter Levin, this TV show and card game studio is all about being present – and having fun. The duo’s delightful creations have sold millions of copies worldwide, with more to come. Who said business has to be all work, no play anyway?

Two women sitting a table with a red phone, which one woman is holding to her ear.

why we love them

They’re just like us! “These founders are the perfect partners for citizenM given their missions to bring people together, whether it be through nostalgic fun via innovative card games or empowering travel experiences for solo female-identifying adventurers,” said our Chief Brand Officer, Robin Chadha. “We are excited for our [...] founders to propel their brands forward via our network of like-minded partners, suppliers and collaborators worldwide.”

Two man sitting in a citizenM hotel living room, featuring stunning decorative pieces.

here’s what they won!

Our founders won a two-year mycitizenM+ membership for themselves and their teams, with access to our global network of 36 (and growing!) hotels and co-working spaces. They also received a monetary investment to help propel their brand vision forward, plus consultations with citizenM's expert procurement team, and opportunities to connect with our guests and communities.

A person, sitting on a red chair, holding a laptop on their lap.
what’s coming up

stay tuned for more

In New York, Hunch Studios will be teaming up with citizenM to host an event in February (just in time for Valentine’s Day!). In the UK, female-identifying travellers will have the chance to win a getaway for two at any citizenM hotel – including a one-on-one consultation with one of SoloTrvlr’s verified local advisors and a personalised guide filled with tips and recommendations! Keep your eyes peeled for our next round of applications.

A decorative wall filled with art pieces and decorations, as well as a statue of a gorilla, at the New York Bowery citizenM hotel.

become a member

At citizenM, we understand the importance of getting your product in front of the right audience – for us, that’s modern travellers like you. People who get that it’s not how much you spend, but what you spend it on. By staying true to our affordable luxury ethos, we have grown from a single hotel to a 36-strong portfolio (and counting!) – and we have the fans to prove it. Citizens worldwide love our super-central locations, signature XL king-size beds, art-packed living rooms and super friendly ambassadors. They call us ‘the hotel that changed hotels’. Who are we to disagree?

hotel

founded in 2008

work

36 hotels, 20 cities

room

2 more hotels in 2025