€5,728,617 raised so far
Even a small action (like saying 'no' to room cleaning) causes a big reaction.
what is citizenMovement?
We have some pretty nifty values we live by. One of them is 'real caring'.We think real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests.That's why, to date, we’ve donated over 3.9 million EUR from citizenMovement to our charity partner World Bicycle Relief.
take an action to cause a reaction
Imagine how good it feels to change the world simply by saying 'no' to room cleaning when you stay at citizenM for 2 nights or more. Each time you say 'no', we donate 3 EUR on your behalf to our citizenMovement Foundation. From there, the money goes to our chosen charity partner to help shorten the distance between people and opportunities.
who do we work with?
Our long-term partner is World Bicycle Relief (WBR). Since 2018, we have shared a single goal: to shorten the distance between people and opportunities by giving them the gift of mobility. A small item like a bike can change a life, a family, a community, a village. In fact, over equal units of time, an individual can ride the bicycle 4x the distance as someone walking. Though WBR is our chosen charity partner, in times of crisis we also work with select humanitarian charities.
introducing ‘In Their Own Words’
introducing ‘In Their Own Words’
how bikes change lives
citizenMovement talks a lot about the gift of mobility and what it does for a community. But to know the true impact, you have to see it for yourself. Our video series 'In Their Own Words' gives local people in Zomba, Malawi, the chance to explain what a bike means to them.
Patricia’s story
Hard work is nothing new for Patricia. The 16-year-old from Zomba works tirelessly to become a lawyer – but it isn't easy. Getting to school is a problem: it’s 6 KM from her village, so she leaves in the dark with an escort to stay safe from the boys who try to pursue her. Often, she arrives at school late and exhausted. Having a bicycle changed everything. Now, Patricia arrives at school and returns home on time, with extra hours to study and take part in after-school activities.
Lasen’s story
Being a farmer in Zomba is challenging, something Lasen knows all too well. The 41-year-old lived 3 KM from his farm, so transport costs were eating into his profit and impacting his family’s livelihood – and that was before the work day had even begun. A bicycle was the gift that kept on giving. Travelling to his farm is now free and so much quicker. Employing workers, expanding his land and transporting goods to the market also became possible. This means more sales and fewer losses for Lasen.
Gertude’s story
Starting a business without transportation wasn't easy for Gertrude. The entrepreneur sold sun-dried fish and rice from a humble bench before she opened a grocery store with tailoring services. The gift of a bicycle only gave her more independence and made her business more lucrative. Operations are now smoother, transport is cheaper and reinvesting profit into her store is possible. The bicycle is also used by her community to transport farm produce and access medical help when needed.
Matilda’s story
Matilda, a dedicated Health Surveillance Assistant in Zomba, has transformed her community's health outreach. She and her team were formerly disadvantaged by hours of walking, but now use bicycles to get around. This means a more efficient service delivery, improving health outcomes and strengthening community bonds. The bike has also sparked a positive ripple effect in Matilda's own life as it means her family and their neighbours can do daily tasks so much more quickly.
Help us shorten the distance between people and opportunities with the gift of mobility.
Click here to donate to citizenMovement.
All good deeds start with an idea and a conversation. Send your thoughts, suggestions and questions to citizenMovement@citizenM.com anytime.